PARES is a consulting firm which focus on strategic planning and participatory methodologies in order to optimize results in all three dimensions of sustainability: economic, social and environmental ones. This is achieved through stakeholders' engagement in the organizational strategy, contemplating intersectoral alliances and networks and, therefore, enhancing innovation.

PARES is a Latin word, that in Portuguese is also one of the possible translations for stakeholders. PARES letters, in English as well as in Portuguese, stand for Planning, Articulation, Responsiveness, Entrepreneurship and Sustainability, key elements of the cycle of sustainable development.

The proposed work of PARES is to complement the performance of organizations through management tools into three sections:



Why Sustainable Results?
As defined in 1987 by the World Commission on Environment and Development, which became known as the Brundtland Commission, sustainable development "meets current needs without compromising the ability of future generations to meet theirs." In practical terms, this means striving not only for economic but also for social and environmental results in the long term. Those can be achieved in an integrated manner when inserted into the construction of the vision of future for an organization and, afterwards, into goal setting and alignment. Through dialogue and engagement of internal and external stakeholders, we seek for sustainable solutions for the critical points of each organization.

PARES has a network of professionals with academic and professional experience in the areas of strategic planning, management of corporate responsibility, sustainability and the third sector.

Alda Marina Campos is Administrator, post-graduate diploma in E-Business FGV-Rio and Master in Business Administration from PUC-Rio. She teaches in the graduate program of IGEC and IAG / PUC-Rio and lecturer. She has defined strategic entrepreneurial alliances in networks and alliances: Social Environmental Responsibility, Sustainability and the Third Sector as subjects of study and research.
She worked in the second sector from 1997 to 2004 in the second sector - Coca-Cola, Prudential-Bradesco Seguros, Seguros SulAmérica and JR Consulting Associates - working as an executive in the areas of Logistics and Marketing and as a consultant in planning.
She was Executive Director of “Instituto da Criança” (Children´s Institute) from 2005 to 2010.


Marina Fernandes de Oliveira is a Business Administrator with a Master in Business Administration from PUC-Rio. Her academic focus  is strategic planning research, Third sector management and sustainability. She is a professor at IAG / PUC-Rio online MBA.
She began her career in 1999, at Banco Bozano, Simonsen, where she obtained an MBA in Management. In Investshop.com, of the same Group Bozano, she worked as Marketing Executive. In the third sector, she worked in the Committee for Democratization of Information Technology, as executive in fundraising and CDI network, and, as a volunteer, in "Sonhar Acordado", where she is now a board member. Since 2006, Marina has been a consultant participatory strategic planning for companies and nonprofit organizations.

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CASES

Sustainable Participatory Strategic Planning, conducted for Dinaco.
"I was very impressed with the work methodology. The contributions that it has brought from the stakeholders is fundamental(...). It was possible to talk about dreams, achievable goals, obstacles, solutions, responsibilities and most important: deadline , in those three days. (...) It was possible to talk about the sustainability of the planet and our business activities, which need not be conflicting. (...)The coordination of the work by PARES was a landmark within Dinaco."

Map of the Leader's Perception on Sustainability, conducted for Zamboni Comercial S.A.
"We believe that the alignment of people's values with those of the organization is key to a successful sustainable performance. The work accomplished by PARES about the perceptions of Zamboni's leaders on sustainability was of great importance to the company, since it enabled us to direct resources, projects and people."

Participatory Strategic Planning, conducted for "Instituto Reação"(Reaction Institute)
"Ten years of Reaction and we still did not know much about ourselves! Who we are, what we want to be, where to go ... Fundamental questions that had never had the due consideration. With the entry of PARES into our history all of that has changed. We began to dream of objectivity and clarity so that our goals would leave the field of ideas and become reality. "

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PARES Institute

PARES maintains “Instituto PARES” (PARES Institute), a nonprofit organization that aims at generating and sharing knowledge and intersectoral solutions for the sustainable development, building solutions with organizations of the three sectors. It was founded in 2010, in Rio de Janeiro, by professionals with prior experience in the second and third sectors, who identified the need for a space for exchanging experiences and learning.

Vision: Being a central pole and the reference to sustainable development among sectors.

PARES Institute is at “Solar das Palmeiras”, a beautiful house over 200 years old, preserved by IPHAN, located in Botafogo, Rio de Janeiro, as result of a partnership with a philantropic institution, "Obras Sociais Santa Margarida Maria".